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February and Valentine’s Day are good occasions to remind shoppers to guard family members via correct life insurance coverage planning. It’s the final word reward of affection.
It’s time to speak about life insurance coverage
Beginning the dialog about life insurance coverage may be the toughest half. Use present occasions to begin the dialogue about life insurance coverage. A survey from Life Occurs and LIMRA discovered that 31% of Individuals say “COVID-19 has made it extra possible they’ll buy life insurance coverage inside the subsequent 12 months.” You may assist your shoppers begin these conversations with instructional content material supplied by Life Occurs, a non-profit group devoted to serving to educate shoppers concerning the significance of life insurance coverage. They provide useful data like this weblog publish: Three Methods to Begin a Dialog About Life Insurance coverage with Your Household. Life Occurs and lots of within the life insurance coverage business additionally promote the entire month of February as #InsureYourLove Month.
Sharing invaluable content material together with your shoppers along with your common communication efforts might help you join with them. By you beginning the dialog about life insurance coverage it will probably assist give them the boldness to speak about it with their family members.
Remind shoppers that it’s a good time to evaluation protection
The Nationwide Affiliation of Insurance coverage Commissioners (NAIC) suggests that buyers yearly contemplate a life insurance coverage coverage evaluation to find out if the protection of their coverage continues to be acceptable for his or her conditions. Along with an annual coverage evaluation, shoppers ought to revisit life insurance coverage insurance policies after any main life occasion like a wedding, delivery, divorce, or loss of life.
Assist your shoppers evaluation their wants. A fast e mail or name to verify in on their household, well being, marital and housing standing might help begin a life insurance coverage coverage change dialog.
Have shoppers evaluation their beneficiaries
Encourage your shoppers to evaluation their life insurance coverage beneficiaries and talk this reward of affection to them. Hundreds of thousands of {dollars} in life insurance coverage advantages go unclaimed as a result of beneficiaries are unaware of the protection or don’t have primary details about the insurance policies.
Shoppers must let their chosen beneficiaries know of the coverage, how a lot it’s for, and the place they’ll discover the small print within the occasion of the consumer’s loss of life. You can even use this time to additionally be sure that all of the beneficiary’s data is correct and up-to-date.
A life insurance coverage coverage is also known as a present of affection, so in the course of the Valentine season, it is smart to encourage prospects and shoppers to indicate their love with the safety of life insurance coverage. Defending their future lasts for much longer than chocolate or flowers.
Contact your ExamOne consultant to learn how we might help you defend extra households with life insurance coverage throughout February and all 12 months lengthy.
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